We identify top performing agencies through research, referrals, professional interactions, and submissions. We consider only agencies that are based in the U.S., have excellent reputations, and have been in business for a minimum of two years.
At this phase, agencies have to pass several tough interviews. We test their knowledge and experience to determine if they have the potential to be a top 1% agency and identify which service areas they excel at. Agencies that make it past this step are significantly more sophisticated and/or have specializations that make them unique in the industry.
We then evaluate agency operations through interviews, site visits, and in-person conversations. Executive experience, client ratios, communication standards, training, and certifications are all taken into account. It’s critical that an agency has a solid structural and procedural foundation to ensure it can provide excellent service and results for our clients over time.
In the final evaluation phase, we engage in a joint project with the agency so we can experience working with them from the client side. We also use analytics to benchmark their client site performance against other agencies in our network. Only agencies that pass all of these rigorous evaluation phases are eligible to work with our clients.